Tuesday, January 24, 2012

Tax Resources for Freelance Writers

Tax season is here and that means you're either cringing or celebrating. Either way, I thought I would try to make things a bit easier by sharing some tax resources that can make your 2011 tax preparation a bit easier.

Do not go to HR Block. You'll pay hundreds of dollars for someone else to prepare your taxes and you won't get them any sooner than you will if you do them at home. As a freelance writer you are obviously capable of your own data entry and have access to the Internet. Use it wisely.

Learn from a seasoned CA (equivalent of a CPA) and freelance writer. In fact, read this book
before you even start your taxes so you have an idea of what you're working with. Angie Leamen Mohr shows you how to save on your taxes by letting you know about deductions and rules you may not be aware of. Seriously...self-employment tax isn't cheap so use very advantage you can get!

File for free. The government does have some mercy on us during tax season, or maybe they just wanted to make everything easier on themselves. Either way, they've created a list of places where you can file your taxes for free. It's called FreeFile and you have a wide variety of options to choose from. The government doesn't generally offer up a lot of free things, so take it while you can!

Keep an eye on your taxes. The IRS refund schedule makes it easy to find out when you can expect your refund back. Again, please note that HR Block no longer has refund anticipation loans, so there is absolutely no reason to spend your money there. As you can see, you can get your refund back all on our own within 1-2 weeks.

Thursday, January 5, 2012

SEO for Google

If you're an online freelance writer, you've more than likely had to write some articles that had to have SEO work into them. Sometimes the phrase seems almost impossible to incorporate into a normal sentence, but knowing how Google reads text can be a big help.

Google doesn't currently recognize punctuation or capitalization. Big deal, right? Actually, it is kind of a big deal when you consider how you can use this to your advantage. Let's take a look at a phrase that might be used when writing for SEO.

"south beach diet how"

Just try and fit that in one sentence and see if any native English readers will return to see what else you've written. But, since Google doesn't look at capitalization or punctuation this one is fairly easy to get into content that makes sense. Using that information you can write sentences like the ones below and actually look like you know something about the English language.

"You're going to live in South Beach? Diet how you want to but know that you're going to be scrutinized!"

"So, you want to try the South Beach diet. How do you know what to eat?"

As you can see, the keyword phrase exists in just the right order and the sentences actually make sense!

Wednesday, January 4, 2012

Work at Home Tips

Being a work at home mom isn't for everyone. But, if you're going to do it, you're going to have to take a few steps to make sure that you do it well. Below are some work at home tips that work well for me.

Create an office space. You might think that working at home means you can sit with your laptop o your couch in front of the television. That might work for some, but for most of us, work has to be separated from the rest of life's events. Even if you don't have a separate room for your office, try to make an area in your house that is devoted just to your work.

Set a schedule. One of the great things about working at home is that you get to set your own schedule. You need to take that schedule seriously if you expect others to take it seriously. After all, if you don't respect your work time, why would anyone else?

Break your work down into manageable time slots. Recognize that part of working at home means you have to do it all. You'll be the accountant, the public relations and even the labor force. Don't forget to schedule time slots for all of these functions. Whether you do a bit every day or have specific days for each function, scheduling them in time chunks means that you can get into a routine, which leads to better performance and higher levels of organization.

Thursday, December 22, 2011

Saving Money

Guest post written by my buddy Aldo Mays
Saving money is the name of the game here at my office and a lot of that responsibility falls on me since I’m the assistant. People around here spend so much time working on their own jobs it’s always up to me to be looking into things like http://www.smallbusiness.xo.com/ and an IT consultant that doesn’t cost an arm and a leg and cheaper cleaning services. I think there’s something to be said for being financially prudent which is why my boss is trying to be right now but you can tell she’s scared we won’t make it through this recession. I love my job but it’s not like event planning is a necessary service so we’ve definitely taken a hit in the last few months, for sure. A lot of our business came from big corporate entities and that’s been hard because they aren’t spending on things like teambuildings like they used to. I’m trying to save the company money so we can all stay on the payroll a bit longer…

Monday, November 28, 2011

Is Google Looking in Your Window?

I've heard rumors that Google is stepping up their game again. They've been trying to drill it home that they are looking for quality content, while writers have been trying to learn how Google defines quality content. How does Google know if you're an expert in your field? As far as I can tell, they know the same way your friends do.

Imagine if Google could look in your window. Would your life show them that you're an expert in your field? For instance, if you run a daycare, it's obvious that you're an expert in your field if you maintain an educational atmosphere and are on a constant search to step up your game. People come to you with questions about child rearing and preschool education. You fairly breathe daycare language. You are an expert in your field.

Well, Google IS looking in your window (figuratively at least). It seems that what they're looking for now is social media optimization (SMO). What you do in Facebook and Twitter have an impact on how Google views you. So, those who write daycare articles but only post in Twitter and FB about their late night drinking crusades, well let's just say that if they ever saw the first page rankings before, they won't be there for long.

I'm not a math person. I'm not one of those search engine marketing experts who can sit down and tell you exactly how many of which keywords you need to use to get consistent page views. I write for several companies and they all have their own formula. I'm a writer. That's what I do. I try to keep my name on things that are relevant to me in real life. I will naturally have some leverage with Google using SMO because of the way I live. But, I'm going to have to step up my game when it comes to getting the numbers right.

For that reason, I'm considering hiring a search engine marketing firm. Writing is my speciality and search engine marketing is their specialty. If I hire a firm like this, I can focus on the things I'm good at and they can help me let the rest of the world know that I am the expert in my field. When it comes to being an online success, you have to create an online presence. Word of mouth is still the best advertisement. But, times have changed. You don't call your neighbor for advice anymore. You ask your Facebook friends. Social media marketing is the window that Google looks through to judge your level of expertise.

Wednesday, November 23, 2011

Wednesday, November 9, 2011

Jerry Foust Speaks Out about Education

Jerry's Kid Side
Today we're talking with Jerry Foust about education and the arts. Recent cutbacks to funding in education have resulted in the decrease of the involvement of arts in education. For some, this could mean a complete lack of interest in academics as the arts help us to develop some core skills like critical thinking, decoding and the ability to generally relate unknown material to previous knowledge, experience or interests. Let's see what Jerry has to say about this.

KF(Kathy Foust): You've used your degrees in a somewhat nontraditional manner. What degrees do you hold?
JF(Jerry Foust): "Bachelor's in Music Education (all grades) from Butler University; Master's in Postsecondary Educational Leadership from San Diego State University. Currently finishing a second Master's in Music Education at Stephen F. Austin State University."

KF: You do quite a bit of work with children. Recent changes within the educational system have limited the involvement of the arts in public schools. How do you think this is going to impact future generations of students and educators?
JF: "California's education system was always the model for the world, but now very few schools have formal arts programs. As a music educator, I feel very strongly that music is its own individual, unique intelligence. And that kids (and adults, for that matter) get something out of music - performing, listening, understanding - that they can't get anywhere else. It makes me sad that, even though the Arts are considered a core subject in No Child Left Behind, music and the Arts continue to get short-changed.

In my current position, we serve about 1,500 kids a year with outreach programs. They get to come - some of them for the very first time - to our theater and see our professional shows. We see them fall in love with music and theatre and dance and technical theatre arts for the first time. It's pretty powerful."

KF: Since you do often work closely with children, you're able to see how music might influence them. What are the benefits that children might take away from their experience in your programs or from music in education in general?
JF: "The obvious ones are teamwork, focus, self-discipline, creativity, logical thinking, problem-solving, appreciation for culture and diversity. SELF-ESTEEM."
 
KF: What advice do you have for children and teens that have the desire to make music a part of their future career path?
JF: "Study hard, but never stop enjoying the creative part. And never lose sight of WHY you're making music. It's to give something unique to the world or to yourself." 
 
KF: What advice would you share with those considering going into music education as a career choice?
JF: "I realized - at the age of 40 - that our goal as music educators should be to give people the tools they need to continue a personal relationship with music for a lifetime. Not to win competitions, or get first chair, or even to necessarily make a living at it. But to enjoy it, understand it, learn from it, participate in it for the rest of their lives. How many people do you know who took piano lessons or played an instrument in high school STILL do? That means we're not doing something right. Right?

One of the things I've learned in my old age is that there has to be joy in making music. That's why I love my men's vocal ensemble. Every Sunday night, we come together to rehearse, and we have so much fun and work so collaboratively that the concerts we do seem secondary. I as the conductor have created an atmosphere where the process of music-making is as important as the product. And I have people who come BACK to music after years or decades away from it.

So I guess I would hope people choosing this path would do it for the right reasons. Those who do it for the right reasons create lifelong musicians, and are able to advocate for music in a way that trophies and competitions and forced private lessons can't."